If you know what search engines love, you can probably think of getting one of top position in SERPs! And search engines absolutely adore online directories for their regularly updated content. Apart from getting quality backlinks from these directory submissions, you have higher chances of better visibility within an affordable budget.
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Directory submissions are the uber-affordable website promotion and optimization method of choice for internet business owners today. This link building strategy, which is favored by website owners on a budget, not only helps your website to obtain quality backlinks which works to increase link popularity, directory submissions help with your website's keyword targeting and helps to better expose your website to the major search engines as well. The main reason that directory submissions are so beneficial, regardless of whether you are performing the submissions yourself or you've hired a directory submission service to perform the service for you, is simple: search engines love directories.
SEO friendly directories: continually updated with unique content.
One of the biggest reasons, if not the biggest reason, that search engines absolutely adore directories is because they are continually updated with new content. An active directory, especially general-topic directories, has new content being added day in and day out. Search engines love new content, and when a website has regular updates, search engines take notice and often-times will crawl these websites frequently so that they can stay up to date on the latest content added.
The benefit here is obvious for website owners that use a directory submission service or perform directory submissions themselves; most SEO friendly directories are spidered frequently by search engines, thus the chances of increased rankings are almost guaranteed with a link from a well-structured directory.
SEO friendly Directories: topically related content.
Search engines love it when a website is well-categorized and structured so that related content is placed close together; by design this is what a SEO friendly directory is: a side by side listing of related websites. When a directory is properly maintained, the keyword relevancy for certain categories is high, thus allowing search engines to reward these directories with improved rankings because the "keyword confusion" is at a minimum.
Website owners benefit greatly when using a directory submission service that submits to SEO friendly directories that maintain excellent categorization. In many cases, a directory listing in a properly structured directory will give your website a contextual backlink; something that is much more valuable for search engine optimization (SEO) purposes than a link to your website from a page with unrelated content.
SEO friendly directories: search engine friendly themselves.
Nearly all directory scripts on the market today are SEO friendly themselves, making it much easier for search engines to index each and every page of these directories. For instance, many SEO friendly directories use URL rewriting scripts to create SEO friendly links within the directory itself instead of using ugly query strings. For instance, if you have a website about search engine optimization services, a SEO friendly directory with friendly URL's might look like this:
http://exampledirectory.com/internt-services/promotion/search-engine-optimization/
Whereas a directory with un-friendly URL's might look like this:
http://exampledirectory.com/index.php?cat=23amp;cat2=147amp;cat3=16
Even with the advancement in technologies today, some search engines have a hard time indexing web pages with long query strings.
When a directory uses SEO Friendly URL's, it not only makes it easier for search engines to index the pages, it helps to improve the keyword targeting for website owners that submit their website to these directories.
There's no denying it, search engines love directories; especially SEO friendly directories. Because directory submission services are so affordable, website owners everywhere can benefit from this link building method of choice for today's website owners on a budget.